We believe fragrance is
Art
Artifice
Memory
Identity
Aspiration
Inspiration
We are not perfume snobs or elitists.
. . .well, to the point that we don't believe all inexpensive fragrances are terrible. . .we know there are terrible expensive fragrances, too.
Also, we realize how subjective and evolving the perception of fragrance can be.
We don't take ourselves too seriously. We just love fragrances and want to help people find scents that make them feel good.
I have created this store with that in mind and plan on evolving to enhance our customers' fragrant inspiration.
Why did you name the store Rei Rien? Go here to find out.
Dea's flashback. This may have been where it all started:
I was in 8th grade, homeless at the time, living with various unsavory
people and trying to look normal at school. I was fascinated by the
way
that someone's scent could influence what
you thought of them, and sometimes be the only thing you remembered
about them.
With this in mind, I tried to find the "best" perfume so
that people would think highly of me. It took me weeks of studying the
fragrances
at our local department store to finally make my
decision and hand over my fistful of babysitting/survival money.
After being publicly embarrassed by the coolest girl in our school for
wearing Estee Lauder Youth Dew (she being so popular and
wearing
Vanderbilt), I was totally confused.
. . .and this was the start of my fascination with fragrance.
My interest was revived in 2007. I found the vast online fragrance world and all the new ways to discover fragrances.
I become an insatiable fragrance lover, similar to
a wine and food enthusiast. I was thrilled by the sensual experience of
exploring and learning
about chemistry, botany, culture, history, memory
and identity through my scent of smell.
Although selling fragrance is a
business, creating a good
fragrance is very much an art.
I knew I couldn't create fragrances but I
wanted to be a part of this world.